City Branding

Is the city really as haunted as people say, or does the gorgeous historical architecture and exquisitely lush foliage simply feel otherworldly? My brand conveys the shady, slow paced, yet enchanting scenery of Savannah, Georgia. Inspired by both the greenery and architecture Savannah is known for, I created a logo that is a blend of a weeping willow tree and the iconic fountain at Forsyth Park. Incorporating green and blues, the color palette feels like a warm summer day spent under a shady tree. These illustrations use the color palette exclusively and are very simple and clean.